MYER
Happy _______ Day
The 2016 Myer Mother’s Day campaign, was centred around Myer’s increased focus on individuality, in particular, personalised experiences and gifts.
Mother’s Day is often reduced to a generalised celebration of all mums, but Myer believed it should, in fact, be a personalised celebration of your individual and much loved mum.
Working with the Clemenger BBDO creative team the idea and campaign extended 26 women’s names individually hand embroidered by the artists, along with the full alphabet, all of which was then brought to life by animation and graphics experts Flutter. The entire campaign featured across TV, magazine, catalogue, print, VM, social media and online channels.